01Marketing Strategy
Marketing Strategy
Marketing plans for single, EP, and album campaigns: release timeline, budget, DSP pitch notes, and weekly reporting, with full project management and team coordination.
Services offered
The marketing strategist a major label would give you.
Built from over a decade of running campaigns inside the system. You get the strategy without needing the record deal. Take one service, or hand over the whole release.
02Digital Marketing
Digital Marketing
Hands on execution across owned, paid, and platform channels: social optimization, email and SMS for superfan activation, creator outreach, paid media with pixel tracking and data capture, DSP marketing tools, and D2C merch drops.
03Creative Strategy
Creative Strategy
Artist identity and world building, carried through content shoot ideation and coordination along with photo & video shoot solicitation from vetted creatives: every asset needed to launch your project and keep the campaign running.
04Label Services
Label Services
The Indie Label Blueprint, a one time setup that gives a new label the systems a major runs on: production schedule, label copy database, asset management, budget tracker, and marketing templates, with day to day label management available on retainer.
05Experiential Events
Experiential Events
Hands on coordination and execution of artist showcases, pop up shows, partner playbacks, and release events. For label partners: industry mixers, team summits, and marketing conferences.
How it works
Every Partnership starts with a Frequency Check.
Every engagement is run by Michael Cariglio, former VP of Marketing at Republic Records. A free call first, then the Frequency Check, then Partnership if it fits. The Frequency Check is a one time fee. Partnership includes it and comes with a written proposal after the call.
01
Intro call
Free. 20 minutes.
Tell Frequency.M what you're building and where it's stuck. You leave with a straight answer on whether a Frequency Check or a Partnership is the right next step, or neither. No report, no pitch deck.
02
Frequency Check
The starting point for every engagement.
A full diagnostic of the artist's brand, audience and digital footprint, delivered as a written report with findings and recommendations, then walked through together on a 90 minute call where nothing is off the table. The Frequency Check is a report, not a campaign; execution runs through Partnership. Scoped and priced on the intro call.
03
Partnership
Built for artists planning a career, not a release.
An ongoing monthly engagement that includes the Frequency Check. Michael leads the planning and coordination with your existing team, and brings in vetted outside vendors where the campaign needs them. The written proposal sets out deliverables, responsibilities and any additional support. Everything below is included.
What Partnership includes
01
Weekly
A one hour marketing call. A written update every week covering social, streaming, action items and what's next.
02
Ongoing
Day to day project management across your existing team and any outside vendors brought in for the release. Direction of paid media, tracking and data capture. Release pitching across DSPs and setup of every in platform tool the campaign can use.
03
Delivered
A full marketing plan with timeline, pitch notes and asset list. An artist one sheet. A budget grid and label copy tracker you keep for every project after this one. A content shoot plan when the release calls for it.
04
Release week and after
Coordination through release day and a first month report on what worked, what didn't and what changes next.