Legal
Privacy Policy
1. Who we are
This Privacy Policy explains how Frequency.M ("Frequency.M", "we", "us") collects, uses and shares information when you visit frequencym.com (the "Site"), fill out a form, or sign up for The Music Marketing Playbook or other email communications.
Frequency.M is operated by FREQUENCYM, a California corporation doing business as Frequency.M, based in Los Angeles, California. For any question about this policy or your information, contact Michael@FrequencyM.com.
This policy applies to the Site and to email communications from Frequency.M. It does not apply to work performed for clients under a separate agreement, which is governed by that agreement.
Effective date: November 4, 2026.
2. Information we collect
Information you give us. When you use the Connect form, we collect your name, email address, artist or label name, a link to your music, which engagement you are asking about, and anything you write in the message field. When you sign up for the Playbook or our email list, we collect your email address and, if you provide it, your first name. If you email us directly, we keep the correspondence.
Information collected automatically. When you visit the Site, our analytics and advertising tools collect your IP address, approximate location derived from it, browser and device type, the pages you view, how you arrived at the Site, and the date and time of your visit. Some of this is collected through cookies and similar technologies, described in Section 4.
Information we do not collect. The Site does not take payments and does not ask for financial information, government identifiers, health information, or precise location. Please do not include that information in the message field.
3. How we use information
We use the information described above to:
- Respond to inquiries sent through the Connect form and follow up on them
- Deliver The Music Marketing Playbook and any other guide you request
- Send email about Frequency.M guides, services and news, if you have agreed to receive it
- Understand how the Site is used and improve it
- Measure whether our advertising brought you to the Site, and show Frequency.M advertising to people who have visited it
- Protect the Site and comply with legal obligations
For visitors in the European Economic Area, the United Kingdom and Switzerland, our legal bases are: your consent (email marketing, advertising cookies and pixels); performance of a contract or steps before one (responding to an inquiry, delivering a guide you requested); and our legitimate interests in operating, securing and improving the Site (essential cookies and basic analytics), balanced against your rights.
We do not sell your personal information for money. See Section 8 for how California law treats advertising pixels and what you can do about it.
4. Cookies, Meta Pixel and Google Analytics
The Site uses cookies and similar technologies. A cookie is a small file placed on your device that lets a website recognize your browser. We use three kinds.
Essential. Set by Netlify, the platform that hosts the Site, to make pages load and forms work. These cannot be switched off.
Analytics. We use Google Analytics 4 to understand how visitors use the Site: which pages are viewed, how long visits last, and how visitors arrive. Google processes this data on our behalf and may use it as described in Google's own privacy policy at policies.google.com/privacy. You can opt out of Google Analytics across all websites with the browser add-on at tools.google.com/dlpage/gaoptout.
Advertising. We use the Meta Pixel, provided by Meta Platforms, Inc. The pixel records that you visited the Site, which pages you viewed, and whether you submitted a form. We have also enabled Meta's Advanced Matching, which means that when you submit a form, your email address and name are hashed in your browser and sent to Meta so that Meta can match your visit to a Meta account. We use this to measure our advertising and to show Frequency.M ads to people who have visited the Site. Meta's use of this data is described at facebook.com/privacy/policy. You can control how Meta uses data from websites in your Meta ad settings at facebook.com/adpreferences.
Your choices. A consent banner for visitors in the EEA, UK and Switzerland is planned; until it is live, analytics and advertising cookies are set on arrival, and you can decline them through your browser settings, the Google Analytics opt out browser add on, and the ad settings in your Meta account. Essential cookies are set regardless. All visitors can block or delete cookies in their browser settings, though parts of the Site may not work as intended. Visitors in California can use the "Do Not Sell or Share My Personal Information" link in the Site footer, described in Section 8.
5. Email marketing
When you request The Music Marketing Playbook, you provide your email address and tick a consent box agreeing to receive the Playbook and occasional email from Frequency.M about new guides, services and news. The box is never pre-ticked. Requesting the Playbook requires that consent, and you can withdraw it at any time, including immediately after the Playbook arrives, with no effect on your access to it.
Every marketing email includes an unsubscribe link. Unsubscribing stops marketing email immediately; we will still reply to inquiries you send us.
Our email list is stored and sent through MailerLite, which processes your email address on our behalf. We can see whether an email was opened or a link clicked, and we use that to decide what to send next. We do not share the list with anyone else.
6. Who we share information with
We share personal information only with the service providers that run the Site and our email, and only for the purposes in this policy:
| Provider | What they receive | Why |
|---|---|---|
| Netlify | Site traffic, Connect form submissions | Hosts the Site and processes form entries |
| MailerLite | Email address, first name, open and click activity | Stores the list and sends the Playbook and marketing email |
| Google (Analytics) | Usage data, IP address, device and browser information | Site analytics |
| Meta Platforms | Page views, form submissions, hashed email and name | Advertising measurement and retargeting |
| AI model providers (Anthropic, OpenAI, xAI) | Excerpts of Frequency.M's own Google account data, only as part of a CLU request (Section 10) | Generating CLU's response; no training |
Each provider is bound by its own terms and privacy policy and may process data in the United States or elsewhere.
We may also disclose information if required by law, to enforce our Terms, to protect the rights or safety of Frequency.M or others, or as part of a sale or reorganization of the business, in which case this policy would continue to apply to the information transferred.
We do not sell personal information for money and do not share it with data brokers.
7. Retention and security
We keep Connect form submissions and related correspondence for as long as needed to respond and for up to three years afterward, in case the conversation resumes. We keep your email address on our list until you unsubscribe, after which it is retained only on a suppression list so we do not email you again. Analytics data is retained according to Google Analytics settings, currently 14 months. Meta Pixel data is retained by Meta under its own policy.
We use reputable providers with their own security programs, limit access to the information to the people who need it, and use access controls on our accounts. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Your rights
Everyone. You can ask us what personal information we hold about you, ask us to correct or delete it, or unsubscribe from email at any time by writing to Michael@FrequencyM.com. We will respond within 30 days and may ask you to confirm your identity before acting on a request.
California residents. Under the California Consumer Privacy Act as amended, you have the right to know what personal information we collect and how it is used and shared, to request deletion or correction, to opt out of the sale or sharing of personal information, and not to be discriminated against for exercising these rights. Sharing data with Meta for advertising may be treated as "sharing" under California law. To opt out, use the "Do Not Sell or Share My Personal Information" link in the Site footer, which disables the Meta Pixel for your browser, or email us. We honor Global Privacy Control signals from your browser as an opt out.
EEA, UK and Swiss residents. You have the right to access, correct, delete, restrict or object to our processing of your personal data, to data portability, and to withdraw consent at any time without affecting processing that happened before withdrawal. You can withdraw consent to cookies through the cookie banner and to email through the unsubscribe link. You also have the right to lodge a complaint with your local data protection authority. We do not have an EU or UK representative; contact us directly at the address above.
Other U.S. states. Residents of states with comprehensive privacy laws may have similar rights. Email us and we will apply the rights your state provides.
9. Other terms
Children. The Site is intended for adults working in or around the music industry. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us information, email us and we will delete it.
International transfers. Frequency.M is based in the United States and our providers process data there. If you visit from outside the United States, your information will be transferred to and processed in the United States, which may have different data protection laws than your country. For EEA, UK and Swiss visitors, our providers rely on standard contractual clauses or the EU-US Data Privacy Framework where applicable.
Links to other sites. The Site links to streaming platforms, social networks and other third party sites. Their privacy practices are their own, and this policy does not cover them.
Changes. We may update this policy. The effective date at the top shows when it last changed. Material changes will be flagged on the Site or by email if we have your address.
Contact. Michael@FrequencyM.com, or by mail at 325 W 8th St, Los Angeles, CA 90014.
10. CLU, our internal assistant, and Google user data
Frequency.M operates an internal software assistant called CLU. CLU is used only by Frequency.M's founder to manage Frequency.M's own business accounts. It is not offered to the public, clients or Site visitors, and nothing on the Site sends information to it.
What CLU accesses. With the founder's explicit authorization, CLU connects to Frequency.M's own Google accounts (and Google accounts Frequency.M administers for its label and artist management work) through Google's APIs. Depending on the permissions granted, it may read and manage Gmail messages, Google Calendar events, Google Contacts, and files in Google Drive belonging to those accounts.
How the data is used. CLU uses this data to help the founder run the business: reading and drafting email, scheduling and updating calendar events, looking up contacts, and retrieving and organizing documents. Drafts are reviewed before anything is sent. Data is used only for these purposes.
Where the data lives. CLU runs on computers owned and controlled by Frequency.M. Data retrieved from Google is processed to respond to the founder's requests and may be cached locally on those computers for a short period to make the assistant work. It is not copied into any Frequency.M marketing list, not used for advertising, and not used to train artificial intelligence models.
Sharing. CLU may send the content of a request, which can include excerpts of Google user data, to a third party AI model provider (currently Anthropic, OpenAI or xAI) solely to generate the response to that request, under those providers' API terms, which do not permit them to train on the data. Google user data is not sold, not shared with data brokers, and not shared with any other third party, except where required by law.
Google API Services User Data Policy. Frequency.M's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
Revoking access. Access can be revoked at any time at myaccount.google.com/permissions. Revoking access stops CLU from reaching the account and locally cached data is deleted. Questions about CLU: Michael@FrequencyM.com.