MARKETING THAT RESONATES.
ABOUT
Frequency.M is a marketing agency built for artists of all shapes and sizes. Focused on artist development and label services. strategy, efficiency, and impact. Founded by Michael Cariglio, the agency draws on over a decade of his experience leading global campaigns for artists including Tiësto, Kim Petras, Shania Twain, BENEE, Peach PRC, Wuki, MEDUZA, Julia Michaels, John Legend, and more. With a structured, results-driven approach, Frequency.M helps artists launch with clarity and scale with purpose. The name reflects a belief that the most effective marketing isn’t just heard—it’s felt. In today’s crowded landscape, success comes from hitting the right frequency.
SERVICES
Frequency.M offers a suite of label services built to support artist at all stages of development through a holistic, strategy-first approach.
[01]
Marketing Strategy & Execution
End-to-end campaign planning, rollout, and performance tracking for singles, EPs and albums.
[02]
Project Management
Timeline creation, cross-functional coordination, and delivery oversight.
[03]
Community Building
Cultivating deeper fan relationships across social, CRM, and direct-to-fan channels using segmented audience data.
[04]
Campaign Budgeting
Efficient allocation and optimization of marketing spend.
[05]
D2C & Merch Strategy
Direct-to-consumer oversight including storefront setup, product ideation, merch drops, and fan conversion strategy.
[06]
DSP Relations
Release planning, pitching, algorithmic optimization, and platform-level promotion.
[07]
Digital Optimization
Channel audits, search engine optimization, performance analysis, and content refinement.
[08]
Influencer Outreach
Influencer strategy and outreach across micro, macro, music journalists, lyric pages, meme accounts, and more.
[09]
Industry Connectivity
Leveraging trusted relationships across labels, platforms, and media.
[10]
Audio Servicing
Targeted distribution to DJs, retail stores, bars, clubs, and gyms to drive ancillary exposure.
CONTACT
EMAIL:
PHONE: