01Marketing Strategy
Marketing Strategy
Marketing plans for single, EP, and album campaigns: release timeline, budget, DSP pitch notes, and weekly reporting, with full project management and team coordination.
Major label strategy for independent artists.
Marketing strategy, digital execution and creative direction from a former major label executive with over a decade of experience.
Los Angeles, CA
About the company
Major label rigor. Undivided attention.
Frequency.M is a boutique music marketing company in Los Angeles. Independent artists, managers, and indie labels get the discipline of a major label release, without a roster competing for the same attention.
Fewer clients, so each campaign gets the time it deserves.
Four commitments
01
Partners, not clients.
02
Honesty, not hype.
03
Strategy, not noise.
04
Presence, not scale.
Founder
Michael Cariglio
I spent nearly a decade at Republic Records, where I rose to VP of Marketing on the most competitive pop roster in the business, then led marketing at Thrive Music before starting Frequency.M.
At Republic the job was building campaigns for artists at every stage, from a debut single to #1 on Today’s Top Hits. That work earned me a place on Billboard’s Pride List, and a decade of relationships across the industry. I now bring both to a handful of independent artists at a time.
12B+
Streams
9
RIAA certifications
100+
Releases
13
Years in the industry
Career totals, across major label and independent campaigns.
CreditsShania Twain//John Legend//Tiësto//Kim Petras//Billy Porter//Julia Michaels//MEDUZA//Paris Jackson//BENEE//Cheat Codes//Felix Jaehn//Peach PRC//KUNGS//Stryv//Ava Della Pietra//Giorgio Moroder//Klangkarussell//Martin Solveig//CreditsShania Twain//John Legend//Tiësto//Kim Petras//Billy Porter//Julia Michaels//MEDUZA//Paris Jackson//BENEE//Cheat Codes//Felix Jaehn//Peach PRC//KUNGS//Stryv//Ava Della Pietra//Giorgio Moroder//Klangkarussell//Martin Solveig//
Services offered
The marketing strategist a major label would give you.
Built from over a decade of running campaigns inside the system. You get the strategy without needing the record deal. Take one service, or hand over the whole release.
02Digital Marketing
Digital Marketing
Hands on execution across owned, paid, and platform channels: social optimization, email and SMS for superfan activation, creator outreach, paid media with pixel tracking and data capture, DSP marketing tools, and D2C merch drops.
03Creative Strategy
Creative Strategy
Artist identity and world building, carried through content shoot ideation and coordination along with photo & video shoot solicitation from vetted creatives: every asset needed to launch your project and keep the campaign running.
04Label Services
Label Services
The Indie Label Blueprint, a one time setup that gives a new label the systems a major runs on: production schedule, label copy database, asset management, budget tracker, and marketing templates, with day to day label management available on retainer.
05Experiential Events
Experiential Events
Hands on coordination and execution of artist showcases, pop up shows, partner playbacks, and release events. For label partners: industry mixers, team summits, and marketing conferences.
How it works
Every Partnership starts with a Frequency Check.
A free call first, then the Frequency Check, then Partnership if it fits. Every step is run by Michael.
01
Intro call
Free. 20 minutes. A straight answer on the right next step, or whether there is one. No report, no pitch deck.
02
Frequency Check
A written diagnostic of the artist's brand, audience and digital footprint, walked through on a 90 minute call. A report, not a campaign.
03
Partnership
An ongoing monthly engagement that includes the Frequency Check and runs the campaign, scoped in a written proposal after the call.
Let’s talk about where you are, where you want to be,
and how to close the gap.
20 minutes with Michael Cariglio.
A straight answer on what the project needs next, and whether this is the right fit.